Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s the billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay. -- Donald Draper, Mad Men
I’ve put together this collection of recent sexist advertisements from different companies. To be honest, it was difficult to pick the ones I wanted because there were so many of them. It was truly abhorrent.
Donald Draper explains to us what advertising is. Its a stroking of the ego. Sexism and patriarchy are rampant within society (advertising also touches on things like race, body size, and social class but for the purposes of this post I am focusing on those two), and thus advertising capitalizes on that, makes money on it, and perpetuates it. We’re surrounded by this kind of advertising. We can’t escape it, we’re trapped.
So when shopping or flipping through a magazine, or even driving down the high way and reading billboards, let’s all remember to put our critical thinking hats on and to identify and call out the sexism. Advertising is a significant contributor to the continued social injustices. But remember: those problems come to an end with us. If we stop responding to these advertisements the way the companies want us to, then some real reform can begin.
This was thoroughly disturbing…I used to think I’d never get in a frame of mind where I could always pick up on these kinds of things. Now I see them everywhere. I see it in kids shows, in commercials, in movies and everywhere really. It’s upsetting but in order to guard myself, and to guard my children against these messages, I must make myself aware, as painful as it is.
“Turning a person into a thing is almost always the first step in justifying violence against that person.”
If a report of mugging was treated like a report of rape.
I can feel them in my room.
They are waiting for me to vreak again.
I hope not to satisfy themm
And that’s the most frustrating thing about depression. It isn’t always something you can fight back against with hope. It isn’t even something — it’s nothing. And you can’t combat nothing. You can’t fill it up. You can’t cover it. It’s just there, pulling the meaning out of everything. That being the case, all the hopeful, proactive solutions start to sound completely insane in contrast to the scope of the problem.
It would be like having a bunch of dead fish, but no one around you will acknowledge that the fish are dead. Instead, they offer to help you look for the fish or try to help you figure out why they disappeared.
You know when you read something that’s so accurate that you don’t know how to words?
So glad this was brought back.
Imagine the uproar if these kinds of pictures were shown in magazines all the time. But nobody bats a fucking eyelid when we do it to women. Everyone (men (white men)) would be up in arms about ~misandry~ and hypersexualization, but do these dudebro MRAs care that women are subjected to this type of imagery /reversed/ in our own magazines on every second goddamn page? Didn’t think so.
THAT is why these images showing the reversal is important. Dudes will cry “you won’t get people to join your cause if you respond to degradation of your gender by degrading another gender” - no, fuck you. We are sick of the constant hypersexualization, and one photoset relieving us of our plight that makes you uncomfortable is NOTHING compared to what we deal with everyday.